Comparative Analysis for PR firms

My final project in product design thinking explored a comparative analysis of PR firms in fashion, beauty, and lifestyle sectors. Focusing on major fashion hubs like NYC, Philadelphia, and LA, I aimed to understand the unique selling points of current firms. Through visual displays of lifestyle representations or "starter packs," I traced the evolution from my high school senior to current college senior years. Delve into this concise yet insightful analysis for a snapshot of the distinct aesthetics and market positioning of PR firms in dynamic urban landscapes.