Presenting my Fashion Scholarship Fund submission, I strategically addressed Macy's challenges by proposing "Future on 34th." In response to a 6.8% decline in Q1 2023 net sales, I highlighted the potential of an exclusive, sustainable collection under Macy's Private Label brand, On 34th. This forward-thinking proposal aims to capitalize on white space in Macy's offerings, positioning the brand as a leader in sustainability while educating consumers. Witness my strategic thinking and market awareness in action as you explore how "Future on 34th" can contribute to Macy's growth in the evolving retail landscape.