Futuristic Visual Merchandising

My senior thesis, titled "Futuristic Visual Merchandising: A Visual Installation at DFTI Boutique," envisions an innovative approach to transform the Philadelphia retail scene. In collaboration with a local brand, my goal is to curate a groundbreaking pop-up experience on March 2nd, 2024, at DFTI Boutique. The focus extends beyond the brand's loyal customer base, aiming to captivate and convert newcomers into lifelong patrons. By infusing the installation with the vibrant energy of Philadelphia's community, I intend to create an immersive experience that not only upholds the brand's image but also resonates with the diverse spirit of the city. This project represents my commitment to pushing boundaries in visual merchandising and forging lasting connections between brands and the dynamic community.